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Web Promotion
Query stats reveals ranking, and which types of queries get you in the top rankings (a tool for search engine optimization strategies!) There’s the additional practicality of being able to check your performance in different geographical locations, That’s fantastic if your website is targeted towards particular demographics. Google also gives crawl stats so you know which of your pages get the most visits and had the highest individual rankings.
Another interesting feature is page analysis. It lets you compare your own anchor text and how other websites commonly describe you—peer feedback, so to speak. In terms of marketing strategy, understanding where your appeal lies and how the web world views the significance of your content may help you discover which pages to build. Who knows, they may be link opportunities here—and we all know the importance of links in Google search engine ranking.
Business - List of business/finance/loan/mortgage resources
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Computers - List of computer hardware/software/peripheral resources
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Internet - List of webhosting/webdesign/internet marketing resources
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Software - List of software resources
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Web Design - List of web design/development resources
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Web Hosting - List of web hosting resources
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Web Promotion - List of search engine optimization/internet marketing resources
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Web Resources - List of other web resources
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Recreation - List of travel/hotel/cruise resources
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Casino - List of online gambling/poker/blackjack/roulette resources
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Health - List of online pharmacy/hospital/health resources
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Shopping - List of online shopping/gift resources
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Miscellaneous - List of all other resources not stated above
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The index stats enable you to link out to the different searches, which may be useful for those who don’t know how to use these functions (although some believe that precisely because this feature is targeted to newbies, it would’ve been more user-friendly if a pop-up box could briefly explain what each one was about). Experts at Search Engine Optimization may not find anything new here, though.
All in all, the Webmaster Tools are very useful, powerful, and geared for both professional webmasters and the man-on-the-street running a small home-based business and wanting to check whether or not his website’s performing well. While the new name is quite a mouthful—so much for the old adage that business names should be short and sweet—changing it does do justice to Google Sitemap’s attempts to be more than just an indexing tool.
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