Business Template 05

Shopping

Every year, hundreds of toys flood the market, providing a wide range of choices for the discerning parent, godparent, grandparent, aunt, uncle and whoever feels like Santa the whole year through. But are you really discerning in your choice of toys? Child development and play experts warn that there is such a thing as “sentimental buying”. The toy buyer who gives a toy because he once had one like it, or he aspired for it but never had one, or would like one for himself had he been a child now or had it been available when he was child. Experts agree there is nothing wrong with this, only don't feel disappointed when the child does not warm up to your nostalgic gift.

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Psychologists even note that toys bought by adults reveal much more about the buyer than about the child it was bought for. You should not think that “it is just a toy”. Evidently, a toy should be taken seriously. Which is just as well. Which is just as well, because play, and the accessories used with it, is a serious business, and should, by all means, be treated as such. Play is the highest form of learning for a child. It is the official “job”, the “profession”, the “business”, or however else it is called in the adult world, of childhood. When kids engage in play, they acquire new skills, learn about themselves and the world around them, and find their place with regards to dealing with other kids and the adults in their world and the world in general.