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Internet
Every day more and more people are realizing that the Internet offers great potential to set up a lucrative business for pennies on the dollar. This is great news for internet marketers, but it also means that we need to improve our game.
Why? Because the would-be "netpreneur" has access to far more training than ever before. It's possible to become educated very quickly on what is required to start a business online. This also means that people quickly understand what offers real value and what does not. They see so many sales letters that they become immune to typical hype. They are willing to spend, but they want value for their money. They want to be treated like the intelligent adults that they are.
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They learn to look for value. Some higher-priced products are worth every cent while some cheaper products add very little to what they already know.
Seasoned internet marketers already know that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers. A quick example: Jane Smith listens to a one-hour audio interview on search engine optimization and traffic. She finds out some really useful information she has not so far heard anywhere else. She decides that this guy knows what he's talking about and shells out a couple of hundred dollars for his products.
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