Business Template 05

Computers

For most of the six million World of Warcraft players, slaying the biggest dragons on the servers, getting the mightiest swords or becoming one of the most powerful mages is their biggest dream inside the game. There is just one little drawback: You don't get there alone. This is one of the reasons why players band together in guilds - groups of players with a common interest. For the really big goals, you need lots of friends. 40 is the maximum and often required number of players it takes to kill the mightiest dragons in ""WoW"" - the affectionate abbreviation World of Warcraft players use for their game. Guilds that specialize on those big hits, are being referred to as raiding guilds.

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It's a little bit as if the table has been turned around on Super Mario. Instead of one hero fighting never ending waves of foes, it's groups and armys of players now fighting one big evil monster. These epic battles in the virtual realm require strategy, coordination and practice. Players discuss possible strategies in chats and forums, play together every evening to make their teamwork perfect, use headsets and Voice-over-IP (VoIP) software to coordinate their efforts vocally, watch videos on YouTube of other groups fighting them and read up on strategy guides how to beat the next big dragon in their path. They are full-time players, members of raid guilds. Members of raiding guilds often recount their ""raiding schedules"" - sometimes with pride, sometimes with a tired sigh. Weekly attendance requirements usually have them play 5 hours on 4 evenings a week. And those time frames are meant only for actual raid encounters and do not include preparations inside and outside of the game.