Business If you're running a serious business targeted at other businesspeople, you'll probably want to keep the name sober, but memorable. A good formula is your surname, followed by what you do: 'Smithfield Tailoring', or 'Watson Engineering'. You might also want to add the name of the town where you live: 'Watson Engineering Anytown'. Little things can make a big difference: 'Watson & Associates Engineering' or 'Watson Engineering Co.' both sound quite good, for example. Don't use your first name, though -- it sounds terribly amateurish. Would you rather deal with Ted's Office Supplies or the Johansson Office Supplies Co.? Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5   One naming method that seems to be especially well-used by the big hitters is to take two words that describe your business, shorten them both, and make it one word. So you end up with Fedex (Federal Express), or Microsoft (Microcomputer Software). This is good for suggesting what you do without having an overly lengthy name.If all else fails, a great way to make up a name is to just string together sounds that you like until you come up with a made-up word. This can be a surprisingly good way to come up with a name -- and it will be completely unique.