Internet The World Wide Web is made up of millions of webpages so it's not surprising that many are rarely seen by human eyes other than their owners' and creators'. These unfulfilled webpages are like trees in a forest. They can make as much noise as they want, but if no one is around to hear it then who is to know they ever made a sound? Too many of those that are seen by people are poor at encouraging progress through the sales cycle i.e. they don't persuade the reader enough to progress to the next stage whether that's submitting a sales query or making a purchase. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5   So how have you determined the value of your website? Have you only taken into account its cost to build and maintain or have you also considered what it actually does for you and the value it adds to your business? Ask yourself this question, if you were to put your website up for sale, how would you convince a potential buyer that it was worth the asking price? Would you sell it on the basis of how much it cost to build or on the strength of the benefits it brings? Do you think owners of expensive luxury cars are motivated by how much they cost to build, run and service or because of things like the prestige they give the owner, the superior performance and higher levels of comfort? In this context, it may be easier to recognise value and worth, but when it comes to your website can you do the same? If your website provides you with no measurable benefits or is a tree in a lonely forest then how can you be sure it's worth anything?